Kelaker is an advisory business which helps restaurants to fulfil their full potential. This often involves reducing a brand's exposure to risk just as much as it might involve scaling it's operations. And after all, scaling doesn't always have to be up.
Kelaker is founded on unique and direct experiences - we have 'walked the walk'. In the 7 years between 2014 and 2021 Adam Blaker and Simon Kelsey led the development of the successful food brand, LEON.
We act as the development arm of food brands and help restaurants grow strong.
WE BRING OUR FIRST HAND EXPERIENCE TO YOUR BRAND
We are different to other advisors. We bring both breadth and depth in our advice. We formulate strategy, make property decisions, introduce franchise partners and improve P&L's. We attract investment.
Kelaker takes great care in assessing potential risks and rewards that face food brands. Given the current challenges and headwinds, rarely has our first hand experience and knowledge been so valuable.
PARTNERSHIP IS ABOUT WORKING TOGETHER TO ACHIEVE A COMMON GOAL
The principles of partnership sit at the heart of our approach to everything we do. We seek alignment with our clients. We act as a constructive foil to our clients. We provide transformational change to our clients. We demonstrate our value to our clients. Our clients are our partners.
We have strong relationships from a diverse network within the restaurant and hospitality industry, both within the UK and internationally. These relationships extend from entrepreneurs, to existing food brands, to landlords and agents, to franchise partners and investors.
WE HELP MAKE BRANDS ATTRACTIVE TO INVESTORS
Many conversations involve questions around funding and access to capital. Investors are attracted to brands that can demonstrate how to grow. We attract investment to brands in two distinct ways.
Firstly, by what we do. We apply a 'development arm' formula. We perform all the functions of the development arm of a brand. We formulate strategy, we assess risks, we improve property pipelines, we introduce franchise partners and improve the financial model of a brand. Remember, we have walked that walk.
Second, we have relationships with individuals and institutions interested in investing in food brands, whether they be family offices, venture capital or private equity firms.